According to a Forbes publication on January 27th, 2026, Khaby Lame, the 25-year-old Senegalese-born social media influencing with the world’s largest following on TikTok, has sold a core part of his company for $975 million. The dead is reported as one of the most significant monetization ventures ever by a global digital creator.

Step Distinctive Limited, Khaby’s company which manages his global brand and commercial activities, has been sold to Rich Sparkle, a publicly traded holding company based in Hong Kong.

According to a press release form the acquiring company Rich Sparkle, Khaby Lame’s fan-based commercialization could generate more than $4 billion in annual sales.

The Senegalese-Italian is globally known for creating videos where he silently mocks overly complicated life hacks using minimal gestures and facial expressions to convey his message. His huge following on TikTok indicates that his contents resonate with people worldwide.

Khaby’s TikTok page has accumulated 2.6 billion likes over time with over 160 million followers on the platform.

He is ranked 10th on the 2025 Forbes list of Top Creators with estimated earnings of $20 million. He has also signed lucrative partnerships with brands including Hugo Boss, Airbnb, Binance and several Hollywood studios.